From the sunny shores of Perth to the Lime bikes of London. I work with people to reimagine the future.
My purpose is to help others ask the right questions. I co-create strategy, prototype innovative solutions and deliver tangible actions. An out-of-the-box thinker who enjoys solving problems whether in a workshop or over a cup of coffee. Connecting dots. Seeing gaps. Adapting quickly. Thinking big. Delivering action. Basically I know how to find, design and seize opportunities that create long term advantage – and I want to use that power for the better.
A squiggly path for a unique point of view.
My career began interning for legendary International Society of Typographic Designers (ISTD) Asia Pacific Founder & Coordinator Becky Chilcot FISTD. It was there that I worked on the Sydney Invictus Games Official Photography Book as a writer resulting in my first publishing credit at 20 years-old. After working in a corporate marketing department for a luxury apartment developer as a graphic design assistant I got my break in strategy. It was at innovative social change design agency Media on Mars that my expertise was forged. Hired for business development that grew into a strategic role, I saw creative collaboration at its finest, building and activating brands that aimed to change the world. After travelling through Europe and setting my compass for London, I brought my brand strategy and activation knowledge to brand and digital agencies Studio Output and UnitedUs.
I currently serve as the Deputy Chair of the Advisory Board for the School of Design and Built Environment at Curtin University. I am also a Certified Brand Strategist from expert Marty Neumeier’s world-leading brand education organisation Level C.